Part of the Bloodhound mission statement is to "Motivate the next generation to deal with global 21st century Challenges", we have signed up over 4500 schools made countless presentations to schools and colleges and hopefully inspired some children along the way. Recently this work was recognised by the Institution of Engineering Designers (IED) at their annual awards ceremony.

The Bloodhound Team were nominated and won the award for Promotion of Design, previous winners of the award are Richard Hammond and James May. The ceremony took place at the JCB factory in Rocester, and the guests were shown around the factory before lunch. JCB have recently taken on 800 new staff to cope with the increase in demand after the recession, it was good to see raw material coming one end and finished machines out the other. British manufacturing at its best.

The award is given to those who in the eyes of the IED promote engineering design to a wider audience, and was given to the Bloodhound Team for their outreach work and encouraging young children to look at the STEM (Science, Technology, Engineering and Maths) subjects in a new light. The Bloodhound Team was represented by Roland Dennison, Mark Chapman, Tony Parraman and Steve Lewis, who accepted the award on behalf of the rest of the team. The award was presented by Sir George Cox.